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Home > Lucki Stars > Adding Insult

Adding Insult
by
Lucki Melander Wilder

Lucki, I think we're kindred spirits on the advertising thing.  I notice many of the same little nuances,
and have often thought I should keep a notebook handy to write them down.  -- Tom Ligon, SF author

It's surprising (or perhaps not) how many times I "Say what?!" to TV advertising, and want to share the fun with someone (everyone?) else.

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2019-01-01
Whose Idea?

This guy is a head honcho. Maybe the CEO who has to report to his Board. Or maybe he's lower on the totem pole. We don't really know. But we do know he has a quick chat with someone downline of him. Let's call her a department head. And the (possibly) CEO tells her the company must economize on something. Obviously he doesn't know on what, or he'd tell her on what. Guess he's hoping for inspiration from his staff.

So the (possibly) department head has a quick chat with someone downline of her. Let's call him a frontline manager. And she tells him the company must economize on something. Obviously she doesn't know on what, or she'd tell him on what. Guess she's hoping for inspiration from someone.

And the (possibly) frontline manager has a quick chat with someone downline of him. An intern. Just about as far downline as you can get and still be there at all. And he tells the intern that the company must economize on something. Obviously he doesn't know on what, or he'd say on what. Guess he's hoping for inspiration from somewhere.

Well, the intern tells him about a simple way to save. A good way. Really? Yes. Wow, what an idea!

So he promptly runs to the (maybe) department head and tells her about this simple way to save. Never mentioning the intern.

And she promptly runs to the (maybe) CEO and tells him about this simple way to save. Never mentioning the frontline manager.

Stealing an idea from a subordinateAnd the CEO is ecstatic. A simple way to save. He's glad he thought of it.

The question is: Do I really want to trust or purchase anything from a business that thinks stealing other people's ideas and claiming them as your own, just to make points with your boss(es), is humorous? Or should ever be touted as part of anyone's corporate culture? I mean, what does that say about their corporate culture?

The Baha'i Writings talk about this kind of thing. While in Paris, 'Abdul-Baha was asked, "Should Prayer take the form of action?" He responded, "Yes: In the Bahá'í Cause arts, sciences and all crafts are (counted as) worship. The man who makes a piece of notepaper to the best of his ability, conscientiously, concentrating all his forces on perfecting it, is giving praise to God. Briefly, all effort and exertion put forth by man from the fullness of his  heart is worship, if it is prompted by the highest motives and the will to do service to humanity. This is worship: to serve mankind and to minister to the needs of the people. Service is prayer."

He based his answer on things his father, Baha'u'llah, said. Like "It is made incumbent on every one of you to engage in some occupation, such as arts, trades, and the like. We have made this -- your occupation -- identical with the worship of God, the True One." 'Abdu'l also once wrote that "...each child must be taught a profession, art, or trade, so that every member of the community will be enabled to earn his own livelihood. Work done in the spirit of service is the highest form of worship."

Shoghi Effendi also wrote that one of the principles of the Baha'i Faith was "the exaltation of work, performed in the spirit of service, to the rank of worship" and, to ensure Baha'i communities would keep this in mind, reminded our National Spiritual Assembly here that "...work, specially when performed in the spirit of service, is according to Bahá'u'lláh a form of worship."

Can't be much clearer than that. But in the ad, their credit-stealing at work wasn't worship. It wasn't high motives. It wasn't true service. It was stealing. No one even ever said thank you. And if they're okay with treating each other that way, what are they doing to us customers? Just askin'.

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